Или \экранированные символы.
Или символы, выходящие за cp1251. Экранируются как HTML, а должны — как CSS, бэкслэшем.
Any Unicode code point can be included in an identifier or quoted string by escaping it. CSS escape sequences start with a backslash (\), and continue with <…> one to six hex digits, followed by an optional whitespace. The escape sequence is replaced by the Unicode code point whose value is given by the hexadecimal digits. This optional whitespace allow hexadecimal escape sequences to be followed by "real" hex digits.
https://www.w3.org/TR/css-syntax-3/#escaping